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Career Options after a Digital Marketing Degree – A Complete Guide

Digital Marketing Degree

If you’re considering a career in digital marketing, there’s no shortage of options to consider. In this guide, we’ll provide an overview of the most common “non-traditional” career paths that your digital marketing degree might prepare you for. Some have been known by their original titles for decades – some are brand new. But all share at least one thing in common: they all tap into the ever more sophisticated and wide-ranging technologies employed in today’s digital landscape.

Digital Marketing Online and Off

Digital marketing is a field that encompasses many different strategies and tactics for promoting products and services online. While some digital marketing campaigns are purely online, others may include offline elements as well. Here are some examples of digital marketing activities that can be used to promote products and services both online and offline:

-Search engine optimization (SEO): SEO is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). This can be done through optimizing the website content, structure, and code, as well as developing off-page SEO tactics such as link building and social media engagement.

-Content marketing: Content marketing is the creation and distribution of valuable, relevant, and engaging content with the goal of attracting, acquiring, and retaining customers. Content marketing can be used to promote products and services both online and offline, through channels such as blog posts, e-books, infographics, case studies, white papers, etc.

-Social media marketing: Social media marketing refers to the use of social media platforms to promote a product or service. This can include creating engaging content, running ads, participating in conversations, and more. Social media marketing can be used to reach audiences both online and offline.

-Email marketing: Email marketing is a form of direct marketing that involves sending promotional messages (such as newsletters) to a list of subscribers via email. Email marketing can be used to promote products and services both online and offline.

What Can You Do with a Digital Marketing Degree?

The possibilities are endless when it comes to a career in digital marketing. With a degree in digital marketing, you can find a job in nearly any industry, from small businesses to large corporations. You can work as a freelance consultant, or get a job with an advertising agency. You can even start your own digital marketing agency! The sky is the limit when it comes to a career in digital marketing.

Here are just a few of the many things you can do with a degree in digital marketing:

-Manage social media accounts for businesses

-Create and manage email marketing campaigns

-Design and oversee Pay-Per-Click (PPC) campaigns

-Analyze website traffic data to improve website performance

-Write and edit content for websites and blogs

-Develop and implement SEO strategies

10 Best Careers for a Digital Marketer

Are you a digital marketing graduate? Wondering which career paths you can take?

In this guide, we’ll share 10 of the best careers for a digital marketer.

1. Social Media Manager

As a social media manager, you’ll be responsible for creating and executing social media campaigns. You’ll need to have strong writing and communication skills to be successful in this role.

2. Content Writer

Content writers create content for websites, blogs, and other online platforms. If you have strong writing skills and are able to engage with your audience, then this could be the perfect career for you.

3. SEO Specialist

An SEO specialist helps businesses improve their search engine rankings. You’ll need to have a strong understanding of how search engines work and how to optimize website content to improve Rankings.

4. PPC Specialist

A PPC specialist is responsible for managing pay-per-click (PPC) campaigns. You’ll need to have strong analytical skills and experience with Google AdWords to be successful in this role.

5. Digital Marketing Manager

Digital marketing managers plan and execute digital marketing campaigns. They often oversee a team of marketing specialists and may also be involved in budgeting and decision making for the marketing department.

6. Content Marketing Manager

Content marketing managers develop and oversee content marketing strategies. They work with writers and designers to create content that will promote the products or services of their company.

7. Email Marketing Specialist

Email marketing specialists create and send email campaigns. They must be able to segment lists, write engaging content, and track the results of their campaigns.

8. Lead Generation Specialist

Lead generation specialists generate leads for sales teams. They use a variety of methods to find potential customers, including email marketing, social media, and search engine optimization.

9. Brand Manager

Brand managers are responsible for developing and executing branding strategies. They work with designers, copywriters, and marketing specialists to create a cohesive brand identity for their company.

10. Event Manager

Event managers plan and execute corporate events, trade shows, and other promotional events. They work with event planners and suppliers to ensure that all aspects of the event are coordinated and run smoothly.


A digital marketing degree can prepare you for a wide range of exciting and rewarding careers. With the right skills and experience, you can find a job that suits your interests and lifestyle. If you’re looking for a career in digital marketing, be sure to check out our complete guide to career options after a digital marketing degree.

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